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BB&T makes $17M pledge to Triad non-profits

Winston-Salem-based BB&T has pledged $17.4 million in philanthropic giving for Winston-Salem and the Piedmont Triad between 2019 - 2021, saying that will double its annual investment made to the region in the prior three-year period.

The bank says it will fulfill its commitment over the next three years by funding and partnering with non-profit community organizations in the Triad, specifically in the areas of affordable housing, workforce and economic development, financial wellness, health and human services, and access to the arts.

"Our growth has been fueled by the support of this region, so we believe in strongly supporting this region in return," said BB&T Triad Regional President J. Cantey Alexander. "When we announced our planned merger with SunTrust earlier this year, we also pledged to increase our giving and investments. Today's announcement solidifies that pledge with a substantial commitment amount that carries tremendous power to positively impact people's lives and make our community a better place to live."

BB&T's $17.4 million commitment builds on several other philanthropic investments made recently to non-profit organizations serving the Triad region, including:

- $750,000 for Habitat for Humanity of Forsyth County's BB&T Challenge Initiative, a commitment providing $25,000 per Habitat house over the next three years, for a total of 30 houses.

- $250,000 for the Piedmont Land Conservatory to preserve natural and scenic lands, farms and open space.

- $200,000 for Bennett College to support its liberal arts education degree program.

BB&T is one of the largest financial services holding companies in the U.S. with $227.7 billion in assets and market capitalization of approximately $35.6 billion